Wine Label Design San Francisco For Enhanced Brand Differentiation

When consumers are out to choose wine, beer, or a spirit from the shelves, most of them do not have any one particular wine brand in their minds. In fact, more than 70 percent of wine purchasing decisions are made on the site, according to reports. Most consumers are eager to try new brands instead of sticking to same brand over and over again. Brand loyalty has been replaced by brand experimenting. Prospective customers are easily influenced by analytical and aesthetic gestures provided by Wine Label Design San Francisco. However, there is a fine balance that needs to be maintained by the packaging designers so that the one aspect does not overshadows the other.

 

 

Unfortunately, some wine brands become so obsessed with making their wine label look attractive and appealing that they do not deem it necessary to pay attention to other aspects of wine packaging that play equally important role in determining overall appeal of the wine. There are certain Do's and Don'ts to be followed while designing wine labels so that it really represents the character of the wine and legacy of the brand along with conveying the right message to prospective buyers. To begin with, make sure that your your brand name stands out because it is the first thing that will be noticed by a consumer while looking at several options available before him on the shelves. If a consumer has to search for your brand name, it indicates that your Wine Label Design San Francisco has failed to make its presence felt in the markets already overflowing with numerous wine brands.

There is a typical label hierarchy to be followed and you can't afford to go wrong it with. It is arranged according to the prominence beginning from Brand Name, Product Type, Sourcing, and Vintage Date to Endorsements and Qualifiers, to Alcohol Content and Legal Mandatories. Information you have provided should be easy to read and easy to spot. Your wine label is your story teller and it is your final source of communication with consumers. Your brand story is best described by creative packaging agencies who have worked with several wine brands for enhanced brand differentiation.